BENARAS by Citrus – FW20

BENARAS by Citrus – FW20

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Varanasi , formerly known under the name of Benaras , is one of the most colorful and fascinating places on earth. Situated on the ghats of river Ganges, is one of the oldest cities in the world and its spiritual character is our brand main inspiration.

The life-force of the city attracts people from all over the world due to its calmness and peace. Benaras strives to create pieces, inspired by same understanding, that enable women to relax and breathe, and enjoy the tranquility of feeling one with the universe.
The city is situated on the western banks of the eastbound river, right at the point where it makes a sudden turn for the north. Here, the Sun rises perpendicular to the river, creating a burning stream of light that cuts across its width at dawn. Every morning, devotees will emerge from a purifying dip with palms jointly spread out to pour Ganga ji into the burning stream of light. In the offering of water to the Sun God, a unity is achieved between the earth and Sun, between water and fire, between the receiver and source of life, and finally between the soul of man and the universe, the eternal consciousness.
Benaras is a name which conjures images and emotions of peace and calm. It is hard to miss the glorious sun rise and the devotees in the water when one thinks of that city. It is that spirit which inspires our Sun marque, as Benaras strives to create resort wear that enable women to relax and breathe, and enjoy the tranquility of feeling one with the universe.

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Schermata 2020-01-17 alle 13.14.26

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